Truckers and Travelers

Hello Fellow Drivers,  In part two I wrote to you about creating a questionnaire to identify your customer base and their specific needs so you can stand out as a superior trucking business, one to which they will contract their hauling services.  In this last part I will discuss the two final steps in achieving trucking business success, which are automating your follow-up and being persistent with yourself.  Let’s discuss step 3 first.

Step 3:  Automate Your Follow-up.  Automating your follow-up will make it far easier to be persistent with your clients and prospects.  My research show that the most effective follow-up includes a combination of media, so be sure to include all these methods in your follow-up strategy. 

Mailings, for instance, including newsletters and relationship marketing campaigns such as personalized birthday and holiday cards, can easily be automated through third-party vendors.  You many want to set up automated emailing as well that keep your client updated on any new developments in trucking industry news. 

Telephone follow-ups can be automated through your contact management systems.  I recommend that you call your top customers personally, based on their preferred frequency.  Amiables, for example, might want you to touch base with them on a regular basis, while Analyticals may want to hear from you only when you have some relevant information to share with them.  Whenever you call a customer, alsways use a script and take notes so you can later review the findings.

Step 4: Be Persistent With Yourself!  Follow-up takes time, but doing it right can yield tremendous rewards.  Take the time to research your niche and ask your ideal customers the right questions, and you’ll find the perfect formula for making persistence pay off…without being swatted away for pest-like behavior.

This concludes the three part series on starting a trucking business or maintaining a thriving trucking business with 4 strategies to achieving success.  These blogs that I write for you are to assist you in thinking outside the box and being more than just an average trucking business.  My goal is to see you be the very best in the trucking industry.    Remember you can always email me with any questions or comments at the website that is linked in this blog.  Be safe out there!